In the last couple of years a host of printing companies have launched DIY logo and business card services that give individuals and small businesses the power to easily make their own print designs. We’ll examine a couple of issues with taking this approach vs hiring a pro.
A new generation of online services gives people the option of choosing from hundreds to thousands of print themes across a wide range of business sectors. Even the most minor services and trades can find themes to manipulate to make flyers, business cards, posters and other print designs very quickly.
One of the fundamental disadvantages to this approach is that although it’s simple to insert your specific contact details and possibly a logo, the templates are usually rather generic. There is also a vague possibility, however small, that you’ll end up picking the same theme as another company in your market sector. (But considering the number of different companies offering this kind of theme-based print service, the chances are small.)
Going with a pro designer, on the other hand, ensures you’ll get a completely unique design package, exclusive to your business, that nobody else can use. This is key if your company exists in more than just one market and you hope to one day grow to national status. But if you’re a locally focused company, using an online theme system should be fine. The best part is that you’ll save a lot of cash in the process.
A perfect example is found in the case of a pro DJ. Picture for a moment that you need a set of DJ business cards and a DJ logo to go along with it. If you’re a local DJ playing in a small market, chances are good you can save money using the free online tools and choose a design that no one else in your town is using. On the other hand, if you happen to perform in quite a few different cities, it’s best to get your own unique logo so there’s no chance you’ll come across someone else using the same template offered by an online service.
So when it comes to deciding whether to use a themed-based system or hiring a pro designer, make a decision based on the extent of your specific needs. If you’re strictly local, go with the free online tools. For those seeking to form a far-reaching brand, it’s best to hire a pro to create a totally unique look.